A creation is above all a story of encounter

In the morning mists of Lake Geneva, where the finest horological stories are born, an extraordinary destiny crossed paths with Elemantra, a Swiss watchmaking manufacture based in Lausanne.

When we discover Hassan Baraka's journey, we understand that resilience, audacity and mental strength are not mere words, but a code of conduct engraved in the soul of an exceptional champion.

The athlete of the impossible

Extraordinary endurance athlete, record holder certified by Guinness World Records, pioneer of extreme water swimming, Hassan has established himself over the years as a global figure of self-transcendence. Whether crossing the most turbulent oceans, pushing the limits of the human body in the most extreme conditions, or carrying ecological messages across five continents, each of his actions is guided by passion, discipline and commitment.

In every oceanic crossing, in every challenge overcome against the elements, resonates the echo of values that form the very essence of exceptional Swiss watchmaking: precision, perseverance, and the quest for perfection

A visionary leader

But Hassan is also a leader forged by excellence. Trained in prestigious academic institutions (Harvard, Toulouse Business School), he guides companies and individuals to reveal their potential through conferences and high-level executive coaching. Like a Swiss master watchmaker who transmits his ancestral know-how, Hassan shares his philosophy of transcendence with those who dare to push their limits.

The natural alliance with ELEMANTRA

At Elemantra, we are honored to collaborate with a man whose values resonate deeply with our DNA: freedom, excellence, mastery, and creativity. This alliance transcends simple partnership to become a communion of visionary spirits united by the quest for the absolute.

A unique creation for an exceptional man

To celebrate this extraordinary alliance, Loïc Hilaire, founder and designer of Elemantra, specially conceived for Hassan a Nova H-01 Abyssal Blue, a unique piece that captures the very essence of his oceanic exploits. This deep and mysterious hue evokes the infinite waters he has mastered, creating a Swiss timepiece as exclusive as its bearer.

This bespoke creation testifies to Loïc Hilaire's artistic vision and his commitment to personalized horological excellence. Never will this Abyssal Blue shade be reproduced, making this watch a unique testimony to the alliance between an exceptional champion and Swiss horological art.

A universal message

Hassan embodies a powerful message: that of a spirit that traces its path, regardless of environment. In the icy waters of the Arctic as under the burning sun of the Pacific, his Nova Abyssal Blue watch testifies to this alliance between man and the elements, between Swiss watchmaking tradition and innovation.

The ELEMANTRA spirit embodied

Like the waters of Lake Geneva that whisper the secrets of the depths, Hassan Baraka teaches us that every limit is but an invitation to go further. This philosophy of transcendence resonates in every gear of our Swiss watches, in every detail of our exceptional horological creations.

A rare spirit. An ELEMANTRA spirit.